Karie Armstrong, senior retail and business strategist

Meet the Founder

3 Strong Arms was created to bridge the gap between ownership, management, and HR by focusing on what holds it all together—Human Capital Development. While ownership drives vision and HR enforces compliance, we ensure the right people are in the right seats and equipped with the leadership and soft skills to thrive.

With decades of corporate leadership experience, Karie Armstrong has built high-performing, values-driven teams with less than 2% turnover—achieving results through coaching, clarity, and culture. Her work focuses on helping leaders develop the mindset and skills needed to motivate people, reduce internal friction, and align the workforce with company goals.

While obtaining a B.S. in Business Psychology and a Master’s in Organizational Leadership, Karie saw firsthand how gaps in communication, empathy, and leadership consistency hindered performance—regardless of technical skill. She believes real change starts at the top.

Today’s workforce, especially Gen Z, brings incredible tech talent but often lacks essential soft skills. Attracting and retaining this generation requires evolved leadership and an intentional culture—not business as usual.

If you're ready to lead differently, develop stronger teams, and build a culture that drives retention and performance—3 Strong Arms is here to help.

Invest in your people. Invest in your future.